SELL, AND SELL WELL.
SALES IS ABOUT MAXIMIZING OPPORTUNITIES WHILE MINIMIZING OPPORTUNITY COSTS. THOSE COSTS THAT RESULT FROM WASTED TIME SPENT DOING THINGS THAT ARE NOT LEADING YOU TO NEW CUSTOMERS. THINGS LIKE ONLINE SEARCHES FOR PROSPECTIVE CUSTOMER INFORMATION, NON-STOP SOCIAL POSTING WITH THE HOPES OF GOING “VIRAL”, SPENDING COUNTLESS HOURS WRITING SINGLE EMAILS TO 20 PEOPLE PER DAY, OR THE DREADED PROCESS OF COLD-CALLING 100 PEOPLE AND ONLY SPEAKING WITH 2 DISINTERESTED PROSPECTS.